Last updated: 24 September 2025
1. Introduction
1.1 Finance Elite (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.
1.2 This policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website (https://financeelite.co.uk) or use our services.
1.3 It also tells you about your rights under applicable data protection laws (such as UK GDPR / Data Protection Act 2018).
By using or accessing our website, you accept the practices described in this Privacy Policy. If you disagree with any part of this policy, please do not use our website or services.
2. Data We Collect
We may collect and process the following personal data:
| Category | Examples / Details |
|---|---|
| Contact Information | Name, email address, postal address, telephone number |
| Professional / Business Information | Business name, role/title, sector (e.g. nursery, pharmacy, dental), business financials, business plans |
| Usage / Technical Data | IP address, browser type and version, operating system, device identifiers, pages visited, time spent, referral sources |
| Communications Data | Records of correspondence, enquires, messages you send us |
| Sensitive / Special Categories (where relevant and only if expressly provided) | For example, information about health, regulatory registrations (e.g. CQC, NHS contracts), where needed for your application |
We collect this data (a) when you provide it directly (e.g. via contact forms, application forms, emails), and (b) automatically (e.g. via cookies, analytics).
3. How We Use Your Data
We use personal data for the following purposes:
To provide and operate our services (e.g. assess funding applications).
To respond to your enquiries, requests, or feedback.
To send you updates, newsletters, or marketing (if you have opted in).
To analyze and monitor usage, improve performance, site content, and user experience.
To comply with applicable legal and regulatory obligations (e.g. anti-money laundering, financial services regulation).
For fraud prevention, security, and maintaining integrity of our systems.
For record-keeping, auditing, and internal business purposes.
We will only use your personal data for the purposes for which it was collected (or compatible purposes), unless we reasonably believe we need to use it for another reason and that reason is compatible.
4. Legal Basis for Processing
Under UK GDPR, we rely on one or more of the following lawful bases to process your personal data:
Contract / Pre-contractual obligations — to fulfil services you request (e.g. evaluating a funding application).
Consent — where you have given us your clear consent (e.g. to receive marketing communications).
Legal compliance — to comply with laws and regulations (e.g. anti-money laundering, regulatory obligations).
Legitimate interests — where we have legitimate business interests (e.g. improving our services, developing new products) and those interests are not overridden by your interests or fundamental rights.
5. Sharing and Disclosure of Data
We may share your personal data with:
Service providers / processors who assist us (e.g. IT, hosting, analytics, marketing).
Lenders, financial institutions, credit reference agencies or other parties in the finance / banking / funding / regulatory ecosystem, where needed to process your applications or facilitate funding.
Professional advisors, auditors, legal advisors as needed.
Regulatory, governmental, or law enforcement bodies when required by law or in response to legal process.
Successors in business in the event of any sale, merger, reorganisation, or acquisition of our assets.
We require all third parties processing personal data on our behalf to keep it secure and not to use it for other purposes.
6. Cookies and Tracking / Analytics
6.1 We may use cookies, web beacons, tracking pixels, and similar technologies to collect technical data, monitor usage, and improve services.
6.2 Cookies may be categorized as necessary, preferences, analytics, marketing, etc.
6.3 You can usually disable cookies through your browser settings; however, disabling some cookies may affect site functionality.
6.4 We may also use third-party analytics services (e.g. Google Analytics) to monitor usage and performance.
7. Data Retention
7.1 We will retain your personal data only as long as necessary to fulfil the purposes for which it was collected (e.g. during the life of your application, for compliance, dispute resolution, or audits).
7.2 After that, we will securely delete or anonymize your data, unless we are required by law to retain it longer.
8. Data Security
8.1 We implement appropriate technical and organizational measures to secure your personal data, including encryption, access controls, and regular security assessments.
8.2 While we strive to protect your data, no method of transmission over the internet or storage is 100% secure, so we cannot guarantee absolute security.
9. International Transfers
If we transfer your personal data outside the UK or European Economic Area (EEA), we will ensure appropriate safeguards are in place (e.g. standard contractual clauses, adequacy decisions) to protect your data.
10. Your Rights
Under applicable law, you have various rights, including:
Right to access / obtain a copy of your personal data.
Right to correct (rectify) inaccurate or incomplete data.
Right to erase (delete) your data (“right to be forgotten”) in certain circumstances.
Right to restrict processing in certain cases.
Right to data portability (receive your data in a structured, machine-readable form).
Right to object to processing based on legitimate interests or direct marketing.
Right to withdraw consent (if processing is based on consent).
Right to lodge a complaint with a supervisory authority (in the UK, the Information Commissioner’s Office — ICO).
If you wish to exercise any of these rights, please contact us using the details below.
11. Children
Our website and services are not directed at individuals under 18 years old, and we do not knowingly collect personal data from minors. If you believe we have inadvertently collected data about a minor, please contact us so we can delete it.
12. Third-Party Links
Our website may contain links to third-party sites. This policy does not apply to their practices. We encourage you to review the privacy policies of any external sites you visit.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will mark the “Last updated” date. Any changes will take effect when posted, except where required by law to give you more notice.
14. Contact Information
If you have any questions about this Privacy Policy, or want to exercise your rights, you can contact:
Finance Elite
Bloxam Court, Corporation Street, Rugby, CV21 2DU
Phone: 01788 719614
Email: info@financeelite.co.uk
